Read this great blog by Steve Blank on “The No Excuses Culture.”
Getting ready for our next semester’s class, I asked my Teaching Assistant why I hadn’t seen the posters for our new class around campus. Hearing the litany of excuses that followed –“It was raining.” (The posters go inside the building.) “We still have time.” (We had agreed they were to goup a week ago) — I had a strong sense of déjà vu. When I took the job of VP of Marketing in a company emerging from bankruptcy, excuses seemed to be our main product. So we created The No Excuses Culture.
No Excuses as a Core Value
In addition to customer discovery, creating end user demand, and product strategy, Marketing also serves as a service organization to sales. It drove me crazy when we failed to deliver a project for sales on time or we missed a media deadline. And I quickly realized that whenever there was a…
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